With the internet converting into a commercial hub and nearly everybody launching ad campaigns, determining effective advertising has become a must for most webmasters which we already know. This is due to the fact that the competition level is very high in this realm, and therefore making a mark can prove a to be a very difficult and daunting task. As a result, most webmasters resort to promotional techniques mentioned by online marketers for increasing web traffic to their websites.Many marketing strategies have been discussed by online "gurus" and have been instrumental in transforming the future of innumerable websites. However, there are a few which may work for a particular sect of websites, while others fail considerably. Despite the variety of strategies available however, there are few tried and true measures that work wonders for all websites, and certainly taking advantage of a PPC campaign is one of them.PPC campaigns, aka pay per click campaigns, have worked wonders for all webmasters because they generate an instant surge of website traffic. The association of the PPC campaign with search engines is the greatest benefit which is offered. Added to it is the advantage of instantaneous visibility in the search engines. Actually, it could be argued that PPC campaign is the best bet for people looking to increase traffic for their newly launched website. In fact, from the moment they launch their first advertisement, they will see visitors flocking their website. Specifically, most website masters resort to these means for short term traffic benefit, and once they manage to get more traffic, they retain the traffic through additional promotion as well as offering outstanding content. A key advantage of PPC campaign is that you can monitor the traffic inflow and estimate the conversion rate too. Actually, there are even visitor tracker software available for PPC campaigns that will provide insight on the clicks and hits that you receive. This gives you perspective about an ad’s success and whether your bid for a keyword has been successful or not. Also, you can contemplate further as to whether you want to continue with the same promotion or try something new.Other aspects that are a feather in the cap of PPC campaign are that you can continue optimization at any stage and for any number of times. This will actually keep people updated and interested in your campaign and ensure traffic generation as well.